Facts

Founders

Joris Beckers, Frederik Nieuwenhuys, Michiel Muller, Gerard Scheij and Bouke van der Wal

Founded

2015

AXECO assisted Picnic in raising € 100 million funding for further growth. Picnic is the online supermarket with a wide product offering, affordable to everyone and always at your disposal.
In 2015, Picnic started its grocery delivery service in the city of Amersfoort. Since then, the company has been conquering the market city by city, with its ‘everything for the lowest price, free home delivery’ proposition. Picnic is able to offer this proposition thanks to the absence of physical shops – ordering is only possible via the app – and an efficient logistical system. Picnic expects to cover all Dutch urban areas with its recognisable electric cars within 5 years.

Facts

Founders

Joris Beckers, Frederik Nieuwenhuys, Michiel Muller, Gerard Scheij and Bouke van der Wal

Founded

2015

AXECO assisted Picnic in raising € 100 million funding for further growth. Picnic is the online supermarket with a wide product offering, affordable to everyone and always at your disposal.

In 2015, Picnic started its grocery delivery service in the city of Amersfoort. Since then, the company has been conquering the market city by city, with its ‘everything for the lowest price, free home delivery’ proposition. Picnic is able to offer this proposition thanks to the absence of physical shops – ordering is only possible via the app – and an efficient logistical system. Picnic expects to cover all Dutch urban areas with its recognisable electric cars within 5 years.

Added value AXECO

AXECO helped Picnic raise € 100 million with various Dutch family funds to finance the company-wide of the online supermarket. Such a transaction requires a lot of time and energy, while the daily activities and the execution of the growth plans also continue. AXECO stood by the company during all aspects of the process, taking as much of the transaction related work out of the company’s hands as possible, so that the founders Picnic were able to focus on what really matters: growing the company

“AXECO is not only a party who knows how to facilitate a funding process, but also a party with an entrepreneurial spirit, who dares to think out-of-the box and is dedicated in realising the desired result”

Joris Beckers, Founder

Added value AXECO

AXECO helped Picnic raise € 100 million with various Dutch family funds to finance the company-wide of the online supermarket. Such a transaction requires a lot of time and energy, while the daily activities and the execution of the growth plans also continue. AXECO stood by the company during all aspects of the process, taking as much of the transaction related work out of the company’s hands as possible, so that the founders Picnic were able to focus on what really matters: growing the company

“AXECO is not only a party who knows how to facilitate a funding process, but also a party with an entrepreneurial spirit, who dares to think out-of-the box and is dedicated in realising the desired result”

Joris Beckers, Founder