Facts

Founders

Paul de Jong, Pieter Zwart, Bart Kuijpers

Annual net sales growth 2010 – 2015

43%

AXECO advised Coolblue on the sale of a minority stake to HAL Investments. Coolblue is a rapidly growing e-commerce player with 9 physical stores in the Netherlands and Belgium.
Coolblue offers a diversified portfolio of products, mainly focused on consumer electronics and domestic appliances. Since its inception in 1999, Coolblue has only one objective: make the customer happy. The company is able to do this by giving sound advice, by complementing its online stores with physical stores in large cities, by taking care of the delivery itself and by doing all this with an obsessive focus on customer satisfaction.

Facts

Founders

Paul de Jong, Pieter Zwart, Bart Kuijpers

Annual net sales growth 2010 – 2015

43%

AXECO advised Coolblue on the sale of a minority stake to HAL Investments. Coolblue is a rapidly growing e-commerce player with 9 physical stores in the Netherlands and Belgium.
Coolblue offers a diversified portfolio of products, mainly focused on consumer electronics and domestic appliances. Since its inception in 1999, Coolblue has only one objective: make the customer happy. The company is able to do this by giving sound advice, by complementing its online stores with physical stores in large cities, by taking care of the delivery itself and by doing all this with an obsessive focus on customer satisfaction.

Added value AXECO

AXECO advised Coolblue on selecting the right minority shareholder, which is able to add value after Coolblue’s explosive growth over the past years. During an efficient process, AXECO assisted Coolblue in identifying the desired party, determining the transaction structure and negotiating the key commercial terms.

“Of course AXECO knows its job, but they also dare to keep it clear, simple and practical and they are able to connect the people behind the parties, which forms the foundation for a long-term relationship”

Pieter Zwart – CEO Coolblue

Added value AXECO

AXECO advised Coolblue on selecting the right minority shareholder, which is able to add value after Coolblue’s explosive growth over the past years. During an efficient process, AXECO assisted Coolblue in identifying the desired party, determining the transaction structure and negotiating the key commercial terms.

“Of course AXECO knows its job, but they also dare to keep it clear, simple and practical and they are able to connect the people behind the parties, which forms the foundation for a long-term relationship”

Pieter Zwart – CEO Coolblue